TikTok is introducing a updated setting that allows them to reduce the quantity of AI-created videos appearing in their streams. This move comes as the service disclosed that it currently hosts more than 1 bn AI videos.
Pilot Phase and Launch
The update is in a pilot phase over the coming weeks before a full-scale rollout. This development comes amid a surge in content created by AI, spurred by new content generation software.
AI Proliferation Online
Studies have shown that approximately one in 10 of the fastest-growing channels on another major platform primarily display clips produced artificially. A significant portion of this material is classified as mass-produced AI material, a phrase for poor-quality, factory-style content that is typically absurd or dreamlike.
“We know from our community that many people enjoy content produced via AI tools, ranging from computer-generated images to science explainers, and we aim to give people the option to adjust the amount of that, based on their own choices,” said a company executive.
Scale of AI Content
The platform shared that there are now 1.3 billion videos on its app labeled as artificially created. In total, more than 100 m media items are uploaded to the platform each day, making clips made by AI a minor percentage of its complete catalog.
How to Adjust Settings
Viewers will be in a position to limit or boost the amount of artificial media they see by opening the content preference feature in the platform and picking the AI content topic. Additional categories that are already be modified under the tool include politics, style, aesthetics, and movement.
Content Labeling and Policies
TikTok’s policies oblige creators to identify lifelike artificially created content, and it bans harmful AI impersonations of celebrities or emergencies. Any believable artificial content that is not labeled can be removed under its terms of service.
Furthermore, the app will henceforth apply an artificially created label to content produced via its own AI tools, or detected by an cross-platform project for identifying content made by AI. This measure is designed to help prevent users from trying to circumvent the disclosure requirement.
Responsible AI Funding
TikTok is also establishing a two million dollar awareness program for professionals and institutions to produce learning resources about responsible artificial intelligence. This initiative will benefit educational bodies dedicated to teaching coding and technology.
Moderation Strategy
The video-sharing app has defended its content review process, amid debate over proposals to make redundant a large number of review team members in Britain. It is expected to cut 439 jobs in its trust and safety team in London, with labor groups and internet security professionals raising concerns that humans are being replaced by AI moderation.
A trust and safety lead clarified that human moderation would still have a role, but automated tools can shield workers by removing the most distressing content ahead of it is viewed by staff. The platform reported a notable drop in explicit and harmful content reviewed by human moderators over the previous year due to the use of its AI tools.
“We think that it’s essential to balance staff and AI to keep the platform safe,” the executive stated. “We’ll have staff as involved in the system, but we further consider it’s highly necessary to reduce exposure to dangerous material as swiftly, which is the area in which a lot of the machine support is proving valuable operate efficiently.”
